M. Harris & Co.

Digital Marketing & Social Media


Digital Marketing

Are you trying to drive awareness or action? Is your call to action “learn more” or “buy now”?

The general rule: The more affordable and tangible your product, the easier it is for digital ads to drive action.

For instance, it’s going to be easier to create an online ad to sell a $25 board game than a wealth management service that requires clients to have assets of $1 million or more.